Michael Phelps dives into fashion with Louis Vuitton!

The 2012 London Olympics are over and now Michael Phelps is diving into fashion. The gold medal-winning Olympian wears a Speedo and pair of goggles stretched out in a bathtub for a new ad campaign for luxury bag maker Louis Vuitton.

The new campaign is shot by famed photographer Annie Leibowitz. The French fashion house also photographed the swimmer fully clothed  for the brand’s ‘Core Values’ campaign in which it highlights exceptional people, such as Muhammad Ali and Angelina Jolie.  In this picture we see Phelps sitting on a couch, appearing to chat with Olympic legend Larisa Latynina. The 77 year-old gymnast who had  represented the former Soviet Union, won an astonishing 18 gold medals between the years 1956 and 1964.

While Phelps may have surpassed her record at the the 2012 London Olympics, she still holds the record for most individual medals.

Let us hope Phelps’ dive into fashion is more successful then that of Ian Thorpe’s